A Happy Customer!

At a microchip clinic in a Northern New Jersey community, a certified veterinarian prepares to insert a microchip the size of a rice kernel in the nape of a dog’s neck. Assisted by a team of trained technicians, the chip is quickly and painlessly injected without anesthetics. Success! The safety of another pet has been secured.

But what makes this occasion unique is that this clinic is free, courtesy of NJ STRAYS, a non-profit organization with a goal to encourage microchipping as a means to reduce shelter intake.

NJ STRAYS was established by Adriana Bradley in 2012 in an attempt to support families struggling to care for their pets and were in search of low-cost resources. 

According to the NJ STRAYS website, Adriana’s No-Kill approach is an inclusive solution to the unnecessary euthanization of Companion Animals in and outside shelters. Her vision is to create a long-lasting solution to this problem through educational and community support.

Nuestra Mision:

“NJ STRAYS se preocupa por la gente y sus mascotas. Nos centramos en reducir el número de mascotas que entran en perreras locales y en prevenir la eutanización innecesaria de las mismas. Somos parte del movimiento en contra de la matanza animal.” 



Advocating for protective microchip measures, NJ Strays wishes to save lost pets from euthanasia when these animals find themselves in overcrowded shelters. According to the New Jersey Department of Health, more than 15,000 dogs and cats were euthanized in New Jersey shelters in 2016 alone.

Community outreach has truly been the key to success for meeting their goals. Many of the North Jersey regions served by NJ STRAYS are comprised of a large Spanish-speaking population. By offering services in English and Spanish the organization is able to have a greater impact on animal welfare. Fue un exito!

According to Rachel Moehl of the NJ STRAYS Marketing Team the frequency of these free microchipping events is dictated by need and the sponsorship support received from local Animal Control departments, dog groomers and local boarding facilities. “When we receive complete sponsorship, we’re able to offer free micro-chipping. Without complete sponsorship we are still able to offer our service for a cost of $15.00 per pet,” Moehl explains.This is a huge savings as this procedure can typically cost up to $85.00.

In 2018 NJ STRAYS microchipped 64 pets and had already surpassed that number as of June 2019 with a goal to microchip a total of 800 pets by end-of-year. When these free microchip clinics are held in conjunction with free rabies and spay and neuter events the turn-out is high with nearly 60 pets and their owners attending. Pre-registration is not required.

NJPAW Microchip

Chipped and Cheerful!

Animal-loving individuals may pay it forward by sponsoring a pet’s microchip for just $10.00 while having the opportunity to dedicate the microchip to a person (or pet) of their choice. The pet who receives this gift is informed of this special dedication.

Microchipping is a crucial lifesaving precaution throughout all regions of the nation. Dr. Patrick Mahaney, a Los Angeles-based veterinarian, shares, “When I worked emergency practice and would see random clients come in as a good Samaritans having found a lost dog or cat there were plenty of times when a microchip was scanned yet the owner had not registered their information which made it more challenging to get the pets back to their respective owner.”

Rescue Groups also attest to the value of micro-chipping. Joy Manley, founder of R &R Animal Sanctuary in Wisconsin recalls an incident when a woman insisted that a surrendered dog belonged to her. It was only after Joy requested an x-ray of the dog that a microchip was revealed and the situation rightfully resolved. Although uncommon, the chip had migrated.

These situations remind pet owners to register their pet’s microchip and to regularly check the chip’s functionality during visits to veterinarians.

Remember, even the most responsible dog owner may find themselves in situations where they are separated from their beloved pets – a gate left open by a workman or visitor, the startling burst of fireworks that cause a frightened pet to flee, a slip of a leash and collar – these unfortunate circumstances can cause great anxiety and uncertainty for both pet and human. Thanks to organizations like NJ STRAYS, the awareness of microchipping increases resulting in more lives saved and happy reunions.

To learn more about NJ STRAYS please visit


“Paws” to Chip!