Welcome!  To learn more about my National Dog Week Project, please see ABOUT!

Don’t forget the Pup-tial event of the season, when Giorgio and Lady B. join paws on Saturday, September 12 in an event put on by Erika Friedman of Canine Celebration.  Please see previous post for details…

If  you are a dog and your owner suggests that you wear a sweater..suggest that he wear a tail.  Fran Lebowitz, American, b. 1950

If this quote holds some truth, and dogs can really talk, then a lot of humans will be wagging their tails come this weekend when The Pre-Westminster Gala & Fashion Show will herald the beginning of the 2011 Westminster Kennel Club Dog Show Weekend. Held at the historic Hotel Pennsylvania, this event caters to the The Westminster Kennel Club Dog Show’s Particiants and Attendees on the evening of Februaty 11th in the beautiful Penn-Top Ballroom overlooking New York City in all its glory.

Featuring the latest products in the market, the event, chaired by Gregg R. Oehler, recognizes the efforts of those people working to make a difference within the Dog Community. The show closes with the “Puptials” Ceremony of a Champion Show Dog as a loving symbol of our beloved companion animals and their proud parents. Come meet some of NYC’s Top Breed Group Organizers, Celebrities and Active Dog Community Members.  Also, there will be National & New York media affiliates who are covering the show, attendees, and show dog people.  

In November, I interviewed Ada Nieves (Archive 11/14), the event’s Fashion Director.  Below Ada shares some updates on this event. 





















Can you tell everyone how your plans are coming along for the PWF Show? Happy to !!!  This event is all about presenting the latest product in the market, supporting and recognizing members of our dog community that are the heart of all…it’s about having dog owners confirm their friendship and the love of their pets. It’s about helping local rescues….it’s about an industry that depends on the members of its community to thrive, to get strong and keep growing. It’s about passion, commitment…the need of help make this planet a better place for all!



What designers will be featured? I’m very proud to say we count with some of the top pet designers from our nation’s best! First we have the students from the Fashion Institute of Technology Certificate Class of Pet Product and Marketing Design…about ten of the best in class will feature their own products and will have them available for purchase in the show. Then we have four colleagues that I truly enjoy and whose work I admire; Roberto Negrin, Anthony Rubio, Tammy Peace and Aleyda Delgado.


Who will model? Celebrity dogs like Booboo ( Broadway’s Legally Blonde show Chihuahua ), Bocker the Labradoodle and Eli, NYC’s celebrity Chihuahua and our Top Breed meet-up organizers  and the new TV reality show Doggie Moms…including a dog that will compete at Westminster who will be getting married at our event. We will definitely have a variety of the best of NYC on the runway in a three-part show that includes, vendors showcase, celebrity awards and then closing with puptials! 

How long has this event been going on? Since 2006 and since its beginning, I’ve been the fashion designer…however this year we want to share the runway with my friends and show our dog community what great talent we have!

Is it for charity? Yes. Proceeds are to benefit Sean Casey Animal Rescue, http://www.nyanimalrescue.org.

Can you tell us about some of the fun things planned for dog and human? We will open with a showcase of products from sponsors and FIT students getting into the industry, guests will be able to purchase on the spot their products of choice. We will have three runway shows…at each, top dog models, members of the community and celebrities will be featured. In between each show there will be short entertainments…goodie bag give-aways, …two “indognito” judges will select the best dressed from the audience for a chance to be a guest of honor and participate at the puptials!

How many people (and dogs) usually attend? The average is 400
Tell us about your sponsors? We have as Cesar’s Way magazine and Natural Balance…and also some Gold Sponsors …see website for complete list… http://www.pre-westminsterfashionshow.com.




Thank you Ada. We wish you and your associates the best of luck with this event!